What to watch for with Graffiti Removal “GreenWashers”   Leave a comment


BEWARE OF “GREENWASHING”

http://www.britanica.com – greenwash (verb): to promote a product or service as being environmentally friendly without any basis in fact.
http://www.dictionary.com – (noun) The practice of promoting enviromentally friendly programs to deflect attention from an orginization’s enviromentally unfriendly or less savory activities.
http://en.wikipedia.org -is the practice of companies disingenuously spinning their products and policies as environmentally friendly, such as by presenting cost cuts as reductions in use of resources. It is a deceptive use of green PR or green marketing. The term green sheen has similarly been used to describe organizations that attempt to show that they are adopting practices beneficial to the environment.

THE SEVEN SIGNS SINS OF GREENWASHING

http://sinsofgreenwashing.org/findings/the-seven-sins/

Green-wash – verb: the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service.

Hidden Trade-off

A claim suggesting that a product is ‘green’ based on a narrow set of attributes without attention to other important environmental issues. Paper, for example, is not necessarily environmentally-preferable just because it comes from a sustainably-harvested forest. Other important environmental issues in the paper-making process, such as greenhouse gas emissions, or chlorine use in bleaching may be equally important.

No Proof

An environmental claim that cannot be substantiated by easily accessible supporting information or by a reliable third-party certification. Common examples are facial tissues or toilet tissue products that claim various percentages of post-consumer recycled content without providing evidence.

Vagueness

A claim that is so poorly defined or broad that its real meaning is likely to be misunderstood by the consumer. ‘All-natural’ is an example. Arsenic, uranium, mercury, and formaldehyde are all naturally occurring, and poisonous. ‘All natural’ isn’t necessarily ‘green’.

Worshiping False Labels

A product that, through either words or images, gives the impression of third-party endorsement where no such endorsement exists; fake labels, in other words.

Irrelevance

An environmental claim that may be truthful but is unimportant or unhelpful for consumers seeking environmentally preferable products. ‘CFC-free’ is a common example, since it is a frequent claim despite the fact that CFCs are banned by law.

Lesser of Two Evils

A claim that may be true within the product category, but that risks distracting the consumer from the greater environmental impacts of the category as a whole. Organic cigarettes could be an example of this Sin, as might the fuel-efficient sport-utility vehicle.

Fibbing

Environmental claims that are simply false. The most common examples were products falsely claiming to be Energy Star certified or registered.
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